Threshold Charm School
Concept
Inspired by delicate botanicals and feminine details, this summer collection brings a chic, effortless sensibility to seasonal design.
I led the creative vision from initial print inspiration and concept development through artistic direction and final artwork creation.
All original artwork was hand-painted in gouache, bringing a soft, painterly quality to the collection’s signature prints.
Production
Partnering with Product Design, I worked closely to create a portfolio of work that could translate across product type including radial layouts for dishware, pull out reduced colored prints for embroidery, and unique icons for mugs following guest insights bringing in the Spanish language and less overt Easter icons for a larger guest appeal.
