Celebrating the Festival of Lights, this Hanukkah collection brought elevated looks for a more formal development using beaded and embroidered elements, gold embellishments, and natural materials.

Responsibilities included overseeing the project with the associate designer while working with the Trend team to build out a portfolio that reflected the concept and could be incorporated in trend development.

Additionally, I worked with the company’s Jewish Business Council to align on all icons and typography to ensure cultural accuracy and appeal. I utilized guest insights to assure we addressed any feedback from prior developments. I also partnered with a team member from the food & beverage team to utilize her family’s multi-generational latke recipe for a unique and specialized tea towel that families could share and bring to life in their own homes.

Artwork was illustrated with gouache.