Theshold Fall Addendum
Concept
With seasons change, the Harvest collection brings to life autumnal botanicals with birds and pumpkins alike. The portfolio was strongly influenced by the setting of the seasonal table, keeping to a casual aesthetic for the gathering of family and friends.
Responsibilities included partnering with Trend team to develop a portfolio of artwork that aligned with said concept. Myself and Trend team collaborated with Product teams to understand their development needs. I also led the project with an associate designer, managing meetings with partnering teams, aligning artwork development and color direction, and assuring we stayed on schedule.
Artwork was hand-drawn and painted using pen and gouache.
Production
Product Designers translated artwork into printed and woven products across multiple categories. Kitchen & Table top were key products during the Harvest season in addition to pillows, throws & fragrance .