Threshold Spring/ Easter
Concept
Inspired by the joys of the season, this Easter collection builds on the beauty in botanicals and the sweet creatures that we celebrate.
For this Easter collection, I led print inspiration, direction, and creation. Highlights include working with specific product categories to integrate additional items to appeal to more guests.
Artwork was created using gouache.
Production
Partnering with Product Design, I worked closely to create a portfolio of work that could translate across product type including radial layouts for dishware, pull out reduced colored prints for embroidery, and unique icons for mugs following guest insights bringing in the Spanish language and less overt Easter icons for a larger guest appeal.
